Book Title: Contemporary Issues in Modern Business Management Editor:  Dr Giriraj Kiradoo ISBN:  978-81-968148-9-2 Chapter: 2 DOI: https://doi.org/10.59646/bussmanagC2/123 Author: Giriraj Kiradoo, Associate Professor, Engineering College Bikaner, Bikaner, Rajasthan, India.

Book Title: Contemporary Issues in Modern Business Management Editor:  Dr Giriraj Kiradoo ISBN:  978-81-968148-9-2 Chapter: 1 DOI: https://doi.org/10.59646/bussmanagC1/123 Authors: Ankush1 and Dr. H. Anwer Basha2 1Assistant Professor, Department of Commerce,