Practical Tips for Infusing Empathy into Marketing Strategies
Book Title: Contemporary Issues in Modern Business Management Editor: Dr Giriraj Kiradoo ISBN: 978-81-968148-9-2 Chapter: 10 DOI: https://doi.org/10.59646/bussmanagC10/123 Authors: Dr. L.N. Jayanthi1 and T. Karthija2 1Associate Professor, Commerce General, Saveetha