Hyperlocal Marketing in India: Swiggy’s Strategy for Targeted Delivery
Book Title: Indian Management Case Studies Editors: Dr. Jasbir Kaur and Dr. Devyani Ingale ISBN: 978-81-973428-4-4 Chapter: 6 DOI: https://doi.org/10.59646/imcsc6/192 Author: Dr. Shriram Joshi, Registrar, G H Raisoni University, Saikheda,