Marketing Strategies Behind boAt to Rule the World of Sound
Book Title: Indian Management Case Studies Editors: Dr. Jasbir Kaur and Dr. Devyani Ingale ISBN: 978-81-973428-4-4 Chapter: 25 DOI: https://doi.org/10.59646/imcsc25/192 Author: Dr. Nilesh Anute, Associate Professor, ASM’s Institute of Business