Speaking the Local Language: Marico’s Marketing Strategy for Regional Markets
Book Title: Indian Management Case Studies Editors: Dr. Jasbir Kaur and Dr. Devyani Ingale ISBN: 978-81-973428-4-4 Chapter: 5 DOI: https://doi.org/10.59646/imcsc5/192 Author: Dr. Amar Prabhakar Narkhede, Associate Professor, ISMS Sankalp Business