MBA
Augmented Reality Marketing: Enhancing Customer Experience with Immersive Technologies
Book Title: Emerging Trends in Commerce and Management Editor: Dr. Nilesh Anute ISBN: 978-81-979197-7-0 Chapter: 3 DOI: https://doi.org/10.59646/emc3/255 Authors: Dr. Sunil S Dhanawade, Director, Dr. D. Y. Patil Centre for