Book Title: Recent Trends in Business Management and Social Sciences
Editors: Dr. Jasbir Kaur and Dr. Devyani Ingale
ISBN: 978-81-970457-8-3
Chapter: 3
DOI: https://doi.org/10.59646/rtbmssC3/134
Author: Jitendra Basappa Bhandari, Associate Professor, MM’s Institute of Management Education Research and Training, Pune, Maharashtra, India.
Abstract:
In the contemporary business landscape, the strategic utilization of marketing analytics has become integral to driving effective business development. This abstract explores the critical role of analytics in informing decision-making processes, optimizing marketing initiatives, and fostering overall business growth. By harnessing advanced data analytics tools, organizations can gain valuable insights into consumer behavior, measure campaign effectiveness, and identify key performance metrics. The abstract delves into the transformative impact of marketing analytics on resource allocation, customer targeting strategies, and market responsiveness. It underscores how businesses can leverage analytics-driven intelligence to adapt to dynamic market trends, enhance competitiveness, and cultivate sustained business development success.
References
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- N. Sneha, M.R. Eshan, Jaspreet Kaur and C. Shilpa Rao, (2024). Marketing Essentials: A Beginner’s Handbook, San International Scientific Publications, ISBN: 978-81-970457-2-1 DOI: https://doi.org/10.59646/marketing/128.