Book Title: Indian Management Case Studies
Editors: Dr. Jasbir Kaur and Dr. Devyani Ingale
ISBN: 978-81-973428-4-4
Chapter: 21
DOI: https://doi.org/10.59646/imcsc21/192
Author: Dr. Rajendra Subhash Jarad, Professor, Department of MBA, Dr. D. Y. Patil Institute of Technology Pimpri, Pune, Maharashtra, India
Learning Objective:
This case study aims to examine the strategies and measures undertaken to revive Jet Airways from a Non-Performing Asset (NPA) to a thriving airline once again. Learners will explore the various financial restructuring methods, management changes, operational improvements, and strategic alliances that contributed to the airline’s turnaround. The study will also delve into the impact of these strategies on financial stability, market positioning, and overall business performance.