Book Title: Case Studies in Business Management
Editor: Dr. Nilesh Anute
ISBN: 978-81-979197-9-4
Chapter: 25
DOI: https://doi.org/10.59646/csc25/253
Author: Dr. Reena (Mahapatra) Lenka, Assistant Professor, Symbiosis Institute of Management Studies, Symbiosis International (Deemed) University, Pune, Maharashtra, India.
Learning Objectives
This case study aims to explore the implementation and impact of Jubilant Bhartia’s predictive sales forecasting model. Learners will understand the importance of accurate demand forecasting in managing supply chains and the role of advanced analytics and machine learning in improving forecast accuracy. They will also learn about the steps involved in developing and deploying a predictive forecasting model and the impact of improved demand forecasting on inventory management, customer satisfaction, and operational efficiency.