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Quick Bites – Sustaining Competitive Advantage in the Fast-Food Industry

Book Title: Case Chronicles

Editors:  Prof. Dr. Shraddha S. Bhandwalkar, Dr. Deepali S. Ubale and Dr. Shubhada A. Athavale

ISBN:  978-81-980078-8-9

Chapter: 2

DOI: https://doi.org/10.59646/cc2/274

Authors: Dr. Deepali S. Ubale, Mr. Kiran S. Patil and Dr. Pallavi N. Shintre

Abstract

Quick Bites, founded in 2003, is a prominent fast-food chain known for its high-quality, affordable, and convenient food. This case study examines how Quick Bites maintains its competitive advantage amidst a dynamic industry landscape characterized by intense competition, evolving consumer preferences, and increasing health consciousness. The company’s strategic franchise model allows for rapid expansion with minimal capital investment, leveraging local market knowledge and adapting to regional tastes. Quick Bites excels in brand loyalty through consistent quality and innovative menu offerings, supported by significant investment in research and development. Technological integration enhances operational efficiency, with advancements in mobile ordering, self-service kiosks, and supply chain management. Despite facing challenges such as franchisee dependency, economic fluctuations, and global expansion complexities, Quick Bites capitalizes on opportunities in emerging markets and demographic trends. Operational efficiency, driven by lean management and robust supply chain practices, supports the company’s growth. Quick Bites’ focus on quality control and sustainability further strengthens its market position. Overall, Quick Bites’ strategic initiatives enable it to achieve significant financial success and expand its market presence effectively.

Keywords: Franchise Model, Menu Innovation, Technological Integration, Operational Efficiency, Market Expansion

References

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