Blog

A Study on the Perception of Women Entrepreneurs on Affiliate Marketing

Chief Editors:  Mr. Irshadullah Asim Mohammed, Dr. Yogesh Mohan Gosavi, and Prof. (Dr.) Vineeta Kaur Saluja

Associate Editor: Mrs. Sruthi S

Co-Editors: Dr. S. Rajeswari, Dr. Nikhil Saini, and Ms. Atreyee Banerjee

ISBN:  978-81-985805-1-1

Chapter: 46

Authors: Dr. P. Amra Mariyam, and Po. Abinaya Lakshmi

DOI: https://doi.org/10.59646/mrnc46/321

Abstract

Marketing is done in numerous ways making it hard for consumers to decide. Affiliates make promotions for monetary benefits. Affiliate marketing can be done by any individual or company regardless of background. Women involved in affiliate marketing mainly focus on skin care products attracting youngsters. College students, comparatively have higher involvement in online purchases where affiliate marketing has influence. In affiliate marketing, affiliates who promote the product are not always genuine. However, some honest affiliates make promotions only after using and analysing the product. This study investigates the involvement of women in affiliate marketing among college students.

References

  1. Abrahamsen, A. G., & Hartmann, B. J. (2006). Online Brand Community in Action. A Constitutive Netnography: Advancing a Wholesome Ethnomethodological Perspective on Brand Community. Lund, Scania, Sweden: School of Economics and Management, Lund University.
  2. Akar, E., & Birol Topcu. (2020). An Examination of the Factors Influencing Consumers’ Attitudes Toward Social Media Marketing. Journal of Internet Commerce, 10(1), 35-67.
  3. Cader, Y., & Al Tenaiji, A. A. (2021). Social Media Marketing. Int. J. Social Entrepreneurship and Innovation, 2(6), 546-560.
  4. Marquette, L. U., & Hamidah, S. F. (2023). The Impact of Affiliate Marketing and Service Features on E-Commerce Consumers’ Buying Interest. Journal of Marketing Trends, 18(2), 25-41.
  5. Asadiyah, E., Ilma, M. A., Rozi, M. F., & Putri, K. A. S. (2023). The Role of Affiliate Marketing on Purchase Decision Moderated by Purchase Interest on TikTok. Asian Journal of Marketing Studies, 12(5), 102-120.
  6. Zia ul Haq. (2024). Consumer Attitude Towards Affiliate Marketing Among Indian Users. International Journal of Digital Marketing, 7(1), 45-60.