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Marketing 5.0: Integrating AI, Ethics, and Human-Centric Leadership in Business Education

Book Title: Contemporary Trends in Management: Reshaping the Corporate World

Editors:  Dr. Nilesh R. Berad and Dr. Jasbir Kaur

ISBN: 978-81-991591-9-8

Chapter: 5

DOI: https://doi.org/10.59646/ctm05/416

Author: Dr. Abhijit Chandratreya

Abstract

Marketing 5.0 represents the next frontier of business strategies, driven by the integration of advanced technologies like artificial intelligence (AI), data analytics, and human-centric leadership principles. In this chapter, we explore how the convergence of AI, ethics, and human-centric leadership is reshaping marketing strategies in modern business education. Marketing 5.0 goes beyond traditional automation, focusing on creating meaningful, empathetic, and personalized customer experiences. It emphasizes the importance of ethical considerations in the deployment of AI, ensuring that technology is used in ways that respect customer privacy and promote transparency. By incorporating AI tools for data analysis, businesses can better understand consumer behavior and predict trends, while leaders are called to harness these technologies in an ethical, human-centered manner. The chapter also delves into the ethical challenges and opportunities posed by AI in marketing, advocating for a balance between innovation and responsibility. Ultimately, Marketing 5.0 is about integrating AI’s potential with human-centered leadership to deliver exceptional value to customers and stakeholders alike.

References

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