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Technology and Digital Transformation: Disrupting Global Business Models

Book Title: International Business Strategies: A Comprehensive Guide for Global Leaders

Editors:  Dr. Uzma Tanveer Momin and Dr. Priyanshu Kumar Singh

ISBN: 978-81-991591-5-0

Chapter: 13

DOI: https://doi.org/10.59646/ibs/441

Author: Mrs. Ahashini Kumar K

Abstract

This chapter explores how technology and digital transformation are fundamentally reshaping global business models. It examines key technological drivers such as artificial intelligence, cloud computing, big data analytics, and the Internet of Things (IoT), demonstrating their impact on operational efficiency, customer engagement, and competitive advantage. The chapter highlights how traditional industries face disruption and adaptation challenges, while digital-native companies leverage new business paradigms like platform economies and ecosystem collaborations. It further discusses the strategic implications of digital transformation on organizational structure, innovation, and global market access. Through a multidisciplinary lens, this chapter synthesizes current research, case studies, and emerging trends to provide a comprehensive understanding of the evolving business landscape. Practical insights and future outlooks equip managers, scholars, and policymakers to navigate the complexities of digital disruption effectively.

References

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