Book Title: Innovative Approaches in Multidisciplinary Research and Development (IAMRD)
Chief Editors: Dr. Anil Kashinath Salunke and Dr. Rituraj Pant
Associate Editors: Prof. (Dr.) Sourav Madhur Dey and Dr. Amrutha Satheesan
Co-Editors: Dr. Souvik Sur and Dr. Phakir Singh
ISBN: 978-93-7183-004-1
Chapter: 29
DOI: https://doi.org/10.59646/708/29
Authors: Shifa Sameer Shaikh, and Ms. Kazi Roshni
Abstract
In today’s rapidly evolving global economy, traditional management practices are being challenged by technological disruption, globalization, and shifting consumer expectations. This research paper explores innovative general management strategies and their intersection with entrepreneurship. It examines how modern organizations and startups adopt agile leadership, digital transformation, data-driven decision-making, and innovation-centric cultures to sustain competitive advantage. The paper also analyzes entrepreneurial approaches such as lean startup methodology, disruptive innovation, and ecosystem collaboration. Through a synthesis of theoretical frameworks and contemporary practices, the study highlights how integrating innovative management with entrepreneurial thinking fosters resilience, adaptability, and long-term growth.
Keywords: General Management, Entrepreneurship, Innovation, Digital Transformation, Agile Leadership, Lean Startup