Book Title: Strategic Horizons in the Modern Management
Editors: Dr. D. Kinslin, Dr. S. Edmund Christopher, Dr. K. Sankar Ganesh, and Dr. S. Fenin Samuel
ISBN: 978-81-69297-58-5
Chapter: 8
DOI: https://doi.org/10.59646/715/8
Author: Dr. R. Radhika
Abstract
This chapter focuses on the importance of business continuity planning (BCP) and crisis management in maintaining organizational resilience in the face of disruptions. It defines BCP and differentiates it from crisis management, emphasizing the need for proactive planning to mitigate risks associated with unexpected events such as natural disasters, cyber threats, and economic downturns. The chapter outlines the key components of a comprehensive BCP, including business impact analysis, recovery strategies, and communication plans. It discusses the risk assessment process and techniques for identifying and prioritizing risks. The importance of training and testing BCPs to ensure preparedness is highlighted. Additionally, the chapter examines crisis communication strategies, including internal and external messaging, and the role of technology in effective crisis management. Case studies of organizations that successfully navigated crises provide insights into best practices and lessons learned.