Title: Artificial Intelligence: Theory, Tools and Real-World Applications
Editors: Prof. Dr. A. Shameem and Dr. J. Rengamani
ISBN: 978-81-69857-67-3
Chapter: 4
DOI: https://doi.org/10.59646/819/03
Author: Dr. M. Venkatesh Saravanakumar
Abstract
Artificial Intelligence (AI) has emerged as a transformative force in digital marketing, revolutionizing the way content is created, personalized, and distributed. AI-assisted content creation leverages technologies such as machine learning, natural language processing, and predictive analytics to generate high-quality content efficiently while enhancing audience engagement. Businesses can utilize AI tools to automate content production, optimize search engine performance, analyze consumer behavior, and deliver personalized marketing experiences at scale. This technology not only reduces the time and cost associated with traditional content creation but also improves accuracy, consistency, and effectiveness in marketing campaigns. Despite its advantages, challenges related to creativity, ethical concerns, data privacy, and content authenticity remain significant. This study explores the role of AI-assisted content creation in transforming digital marketing strategies, highlighting its benefits, applications, and future implications for organizations seeking a competitive advantage in the digital era.
Keywords: Artificial Intelligence (AI), Content Creation, Digital Marketing, Machine Learning, Natural Language Processing (NLP), Personalization, Marketing Automation, Consumer Engagement, Predictive Analytics, Search Engine Optimization (SEO).