Chapter 19 – Business Intelligence: Principles and Applications

Author: Ms. Arsha Reddy, Assistant Professor, St. Peters Engineering College, Hyderabad, Telangana, India

Editors: Dr. Divya Mahajan, Dr. Saumya Vatsayan, Dr. Santosh Kumar, Dr. Priyanka Dadhich

ISBN: 978-81-963849-1-3

DOI: https://doi.org/10.59646/edbookc19/009

Abstract:

Business intelligence (BI) is a game-changing method for keeping tabs on and gaining insight from a company’s data. This software compiles all the pertinent data and assists you in making decisions based on that data. Data-driven decision making, continuous improvement, data governance, data integration, data security, data visualisation, collaboration, scalability, and adaptability are all tenets of Business Intelligence. In order to further analyse data, foresee trends, and provide recommendations, BI tools often use exploratory, descriptive, statistical, and predictive data modelling and analytics. In business intelligence reporting, data visualisation is utilised to make results more digestible and shareable. The principles and practical uses of Business Intelligence were covered in this chapter.