Book Title: Case Studies in Business Management
Editor: Dr. Nilesh Anute
ISBN: 978-81-979197-9-4
Chapter: 2
DOI: https://doi.org/10.59646/csc2/253
Author: Prof. Dr. Yuvraj Lahoti, Professor, Vishwakarma University, Pune, Maharashtra, India.
Learning Objectives
This case study aims to explore the strategic initiatives undertaken by the Aditya Birla Group to shape India’s industrial landscape. Learners will understand the group’s approach to diversification, innovation, sustainability, and global expansion. The study will cover various sectors, including textiles, metals, cement, financial services, and telecommunications, analyzing the impact of these strategies on the group’s market position and overall growth.