
Social Media Marketing Trends: Engaging the Digital Consumer
Book Title: Innovations in Management: Emerging Trends and Practices Editor: Dr. Dattatraya Pandurang Rane ISBN: 978-81-987266-7-4 Chapter: 2 DOI: https://doi.org/10.59646/imC2/358 Author: Dr. Sanjit Kumar Dash, Professor & Director, Balaji Institute of