Book Title: Indian Management Case Studies
Editors: Dr. Jasbir Kaur and Dr. Devyani Ingale
ISBN: 978-81-973428-4-4
Chapter: 4
DOI: https://doi.org/10.59646/imcsc4/192
Author: Ms. Asmita Laxmikant Mudaliar, Assistant Professor, Tirpude Institute of Management Education, Nagpur, Maharashtra, India.
Learning Objective:
This case study’s main goal is to analyse BYJU’s creative community-building techniques on social media platforms. Learners will learn the value of encouraging community involvement, cooperation, and support in addition to learning how to use social media effectively for teaching. Learners will also examine how to create a vibrant online community through the utilisation of user-generated content, influencer collaborations, engagement campaigns, and content development.