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E-Commerce For a Better Tomorrow: Exploring Sustainable Business Models and Social Responsibility

Chief Editors:  Mr. Irshadullah Asim Mohammed, Dr. Yogesh Mohan Gosavi, and Prof. (Dr.) Vineeta Kaur Saluja

Associate Editor: Mrs. Sruthi S

Co-Editors: Dr. S. Rajeswari, Dr. Nikhil Saini, and Ms. Atreyee Banerjee

ISBN:  978-81-985805-1-1

Chapter: 38

Authors: Sinumon T G, Anagha M Nair, and Nisha M

DOI: https://doi.org/10.59646/mrnc38/321

Abstract

The rapid growth of e-commerce has significant environmental and social implications, necessitating the adoption of sustainable business models and social responsibility practices. This study investigates the current state of sustainable e-commerce practices, exploring the adoption of sustainable business models, social responsibility initiatives, and the challenges faced by e-businesses. A quantitative research approach was employed, surveying 120 e-businesses across small, medium, and large-scale enterprises in the B2B and B2C sectors. The results indicate significant differences in the adoption of sustainable business practices between small, medium, and large e-businesses, as well as between B2B and B2C sectors. The study identifies renewable energy sources, energy-efficient data centers, sustainable packaging, and carbon offsetting as key sustainable business practices adopted by e-businesses. This research contributes to the existing body of knowledge on sustainable e-commerce practices, highlighting the need for e-businesses to prioritize sustainability and social responsibility in their operations. The study’s recommendations provide a foundation for future research and practice, aiming to create a more sustainable and responsible e-commerce industry.

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