Book Title: Contemporary Issues in Modern Business Management
Editor: Dr Giriraj Kiradoo
ISBN: 978-81-968148-9-2
Chapter: 3
DOI: https://doi.org/10.59646/bussmanagC3/123
Author: Giriraj Kiradoo, Associate Professor, Engineering College Bikaner, Bikaner, Rajasthan, India.
Abstract:
In today’s business climate, generating effective company development increasingly requires a smart use of marketing analytics. This abstract discusses the significance of analytics in facilitating decision-making, enhancing marketing initiatives, and promoting business growth. Using advanced data analytics tools, businesses may find out a lot about consumer habits, campaign success rates,. In this abstract, we look at how marketing analytics have changed the game when it comes to responding to the market, targeting consumers, and allocating resources. This article discusses how businesses may utilise analytics-driven data to gain an advantage in the market, adapt quickly to new trends, and expand their businesses successfully in the long run.