Book Title: Indian Management Case Studies
Editors: Dr. Jasbir Kaur and Dr. Devyani Ingale
ISBN: 978-81-973428-4-4
Chapter: 9
DOI: https://doi.org/10.59646/imcsc9/192
Author: Leena Sanu, Assistant Professor, Christ College, Pune, Maharashtra, India
Learning Objective:
This case study aims to explore how Reliance Jio, a prominent telecommunications company in India, leverages big data analytics to gain insights into customer behavior and preferences. Learners will understand the importance of data-driven decision-making in enhancing customer experience, increasing operational efficiency, and driving business growth. Additionally, they will gain insights into the practical application of big data analytics in the telecommunications industry.