Book Title: Indian Management Case Studies
Editors: Dr. Jasbir Kaur and Dr. Devyani Ingale
ISBN: 978-81-973428-4-4
Chapter: 14
DOI: https://doi.org/10.59646/imcsc14/192
Author: Prof. Dr. Amey Adinath Choudhari, Research Guide, JSPM’s Rajashi Shahu College of Engineering, Pune, Maharashtra, India.
Learning Objective:
This case study seeks to examine how Kotak Mahindra Bank has transformed the financial services industry by utilising digital platforms to foster community involvement and enhance client loyalty. Learners will examine techniques for improving client engagement, cultivating a feeling of camaraderie, and facilitating the adoption of digital advancements in the banking industry. The study will also investigate the methods employed by Kotak Mahindra to utilise social media and digital platforms in order to enhance customer service and provide tailored banking experiences.