Book Title: Indian Management Case Studies
Editors: Dr. Jasbir Kaur and Dr. Devyani Ingale
ISBN: 978-81-973428-4-4
Chapter: 16
DOI: https://doi.org/10.59646/imcsc16/192
Author: Dr. Prashant Chordiya, Assistant Professor, Shikshan Maharshi Dr. D.Y. Patil Shikshan Sanstha’s Dr. D.Y.Patil Centre for Management and Research, Chikhali, Pune, Maharashtra, India.
Learning Objective:
This case study seeks to examine Flipkart’s logistics management tactics within the context of the Indian e-commerce industry. Learners will comprehend the importance of effective logistics operations in e-commerce, the difficulties encountered in managing logistics in a diverse and expansive market such as India, and the inventive strategies utilised by Flipkart to tackle these obstacles. In addition, learners will assess the influence of efficient logistics management on customer happiness, operational efficiency, and competitive advantage in the e-commerce industry.