Book Title: Case Studies in Business Management
Editor: Dr. Nilesh Anute
ISBN: 978-81-979197-9-4
Chapter: 23
DOI: https://doi.org/10.59646/csc23/253
Author: Dr. Dilip Aher, Assistant Professor, ISMS, Sankalp Business School, Vadgaon (bk), Pune, Maharashtra, India.
Learning Objectives
The learning objectives for studying the Mahindra Group’s diversification strategy encompass several key areas of analysis and understanding. Firstly, learners will understand the diversification strategy employed by Mahindra Group and its impact on business growth. This involves exploring how the conglomerate leveraged diversification to enter and establish a presence in various industries, enhancing its overall business portfolio. Secondly, learners will analyze the strategic decisions and processes that enabled Mahindra Group to successfully expand into sectors such as automotive, IT, agribusiness, aerospace, and more. This includes examining the decision-making frameworks, market entry strategies, and the integration processes that facilitated their growth across different domains. Thirdly, the evaluation of the outcomes of diversification will focus on assessing the financial performance, market presence, and competitive advantage gained by Mahindra Group through its diversified operations. This objective highlights the tangible benefits and returns on investment resulting from their strategic initiatives. Fourthly, learners will discuss the challenges and opportunities associated with diversification within a conglomerate structure. This includes identifying potential risks, such as overextension, resource allocation issues, and managing diverse business units, as well as the opportunities for synergies, risk mitigation, and leveraging cross-industry expertise. Lastly, learners will assess the role of leadership and corporate governance in executing a successful diversification strategy. This involves understanding how effective leadership, strong governance practices, and a clear vision contributed to Mahindra Group’s ability to navigate the complexities of diversification and sustain long-term growth.