Book Title: Case Studies in Business Management
Editor: Dr. Nilesh Anute
ISBN: 978-81-979197-9-4
Chapter: 1
DOI: https://doi.org/10.59646/csc1/253
Author: Dr. Sanjay Dharmadhikari, Director, Institute of Business Management and Research Development, Ahmednagar, India
Learning Objectives
This case study aims to explore the innovative marketing strategies utilized by Bata to leverage the metaverse for enhancing customer experience. Learners will gain insights into how Bata integrated virtual reality (VR) and augmented reality (AR) technologies to create a virtual shoe try-on experience. The study will cover aspects such as technological implementation, user engagement, and the impact on brand perception and sales. Additionally, the effectiveness of these strategies in providing a seamless and immersive shopping experience will be analyzed.