Marvel Cement – From Regional Stronghold to National Contender?

Book Title: Case Chronicles

Editors:  Prof. Dr. Shraddha S. Bhandwalkar, Dr. Deepali S. Ubale and Dr. Shubhada A. Athavale

ISBN:  978-81-980078-8-9

Chapter: 5

DOI: https://doi.org/10.59646/cc5/274

Authors: Mrs. Prajakta R. Zirkande and Dr. Dnyanesh P. Bandgar

Abstract

Marvel Cement, a prominent regional player in north-eastern India, is pursuing an ambitious expansion into West Bengal and Bihar. The company’s recent rebranding and stock market listing underscore its growth trajectory. However, its 23% market share in the north-eastern region may not be sufficient to support successful expansion into these new territories. With market leaders like Ultratech Cement and ACC posing substantial competition and potential acquisition threats, Marvel Cement’s journey exemplifies the challenging transition from a regional stronghold to a national contender.

Keywords: Expansion, Strategic Positioning, New Market Entry

References

  1. Forbes India. https://www.forbesindia.com/
  2. PTI. (2023, Dec. 08). Business Standard. https://www.business-standard.com/
  3. CemNet.com, (2024, April 08). Indian cement leaders will expand capacity by 42.1Mta in FY24-25 (cemnet.com).
  4. India Brand Equity Foundation. (2024, May), Report on Cement Industry. https://www.ibef.org/industry/cement-presentation