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Navigating Global Markets: The Strategic Management of Procter and Gamble

Book Title: Corporate Case Studies

Editors: Dr. Abhijit Pramod Chandratreya and Dr. G. Gopalakrishnan

ISBN: 978-81-986047-8-1

Chapter: 6

DOI: https://doi.org/10.59646/csc6/327

Author: Dr. Cyril Crasto

Abstract

Famous for its strategic approach to expanding markets and managing brands, Procter & Gamble (P&G) is a world leader in consumer products.  Innovative products, efficient supply chains, and smart acquisitions are the pillars upon which P&G’s worldwide market strategy rests, as discussed in this chapter.  Understanding customer preferences, harnessing digital transformation, and applying cost-effective manufacturing techniques drive P&G’s success. The company operates in over 180 countries.  The ability to cater to local tastes while keeping the brand’s identity constant has been crucial to the expansion of the business.  This chapter delves into P&G’s worldwide strategy, analyzing it with the use of statistics, case studies, and a discussion of the obstacles the company faces, including concerns about sustainability, competitiveness, and regulatory compliance.  It explores the ways P&G optimizes distribution networks and digital outreach to cater to varied customer bases via tailored marketing strategies.  Important takeaways from this chapter include the significance of innovation, the resilience of the supply chain, and customer-centric strategies for maintaining success over the long run.  Finally, the discussion questions promote a study of P&G’s strategy, which may help with managing international companies in a world that is always changing.

References

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