Practical Tips for Infusing Empathy into Marketing Strategies

Book Title: Contemporary Issues in Modern Business Management

Editor:  Dr Giriraj Kiradoo

ISBN:  978-81-968148-9-2

Chapter: 10

DOI: https://doi.org/10.59646/bussmanagC10/123

Authors: Dr. L.N. Jayanthi1 and T. Karthija2

1Associate Professor, Commerce General, Saveetha College of Liberal Arts and Sciences SIMATS, Thandalam, Chennai, Tamil Nadu, India.

2Assistant professor, Department of Computer Science and Engineering, VV College of Engineering, Tisaiyanvilai, Tamil Nadu, India.

Abstract:

In order to acquire a full picture of the systemic problems, researchers are looking at healthcare delivery disparities and the unequal distribution of workers between rural and urban areas. Various options are discussed in this chapter that, despite these obstacles, might result in substantial healthcare system transformation. Through the use of digital health solutions, new approaches, and technical breakthroughs, this inquiry mainly seeks to enhance healthcare accessibility and quality. To tackle systemic problems and promote an inclusive healthcare environment, this article aims to evaluate the possible outcomes of public-private partnerships and deliberate policy initiatives. As the chapter puts it: “Health education and preventative healthcare programmes are the backbone of every comprehensive healthcare system.” It explores the possibilities of community engagement and awareness initiatives as a way to improve health via preventive.