Book Title: Case Studies in Business Management
Editor: Dr. Nilesh Anute
ISBN: 978-81-979197-9-4
Chapter: 7
DOI: https://doi.org/10.59646/csc7/253
Author: Dr. Prashant Kalshetti, Associate Professor & Head, Department of BBA, Dr. D Y Patil Vidyapeeth, Global Business School and Research Centre, Pune, Maharashtra, India
Learning Objectives
This case study seeks to examine the methods and actions that have facilitated Reliance Industries Limited (RIL) in becoming a frontrunner in innovation and expansion across diverse sectors. Learners will comprehend the manner in which RIL utilises technology, strategic alliances, and market diversity to stimulate expansion and uphold a competitive advantage. The study will encompass RIL’s evolution from its establishment to its present position as a diversified corporation involved in petrochemicals, refining, oil, telecommunications, retail, and digital services. In addition, it will assess the effects of these initiatives on corporate performance, market positioning, and long-term viability.