Book Title: Case Chronicles
Editors: Prof. Dr. Shraddha S. Bhandwalkar, Dr. Deepali S. Ubale and Dr. Shubhada A. Athavale
ISBN: 978-81-980078-8-9
Chapter: 6
DOI: https://doi.org/10.59646/cc6/274
Authors: Dr. Pallavi N. Shintre and Dr. Shubhada A. Athavale
Abstract
Indian logistics start-up, UpturnLogi, was founded in year 2014, has reformed the logistic industry through its innovative Relay Freight System in this cutting-edge technology era. UpturnLogi’s journey has studied and noted in this case, highlighting logistics human-centered approach. Co-founders envisioned a logistics model which focused on enhanced the quality of life for truck drivers. UpturnLogi’s success is also attributed to its commitment to digital transformation. The company has integrated IoT devices for real-time tracking, predictive maintenance, and a mobile app that streamlines driver engagement. These technological marvels have positioned UpturnLogi as a leader within the digital commerce network. However, in spite of its initial accomplishments, UpturnLogi faces significant hurdles, including financial instability, strategic pivots, and broader sector-wide rivalry. As UpturnLogi considers selling, its journey highlights the difficulties of maintaining innovation and growing a disruptive business in a tough sector-wide industry. This case study offers key lessons on balancing innovation with financial stability and clear strategy for lasting success.
Keywords: Innovation, Humanitarian approach, Disruptive, Digital transformation, Freight Communication as a Service
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