Blog

Role of HR Analytics in Organization Management

Book Title: Recent Trends in Business Management and Social Sciences

Editors:  Dr. Jasbir Kaur and Dr. Devyani Ingale

ISBN:  978-81-970457-8-3

Chapter: 8

DOI:  https://doi.org/10.59646/rtbmssC8/134

Author: Dr. Sunil P. Ujagare, Professor, R. M. Dhariwal Sinhgad Management School, Kondhapuri, Pune, Maharashtra, India.

Abstract:

This chapter explores the transformative impact of Human Resource Analytics (HR analytics) on contemporary organization management practices. As organizations navigate an increasingly complex and dynamic business landscape, the role of HR analytics becomes pivotal in harnessing data-driven insights to optimize human capital strategies. The chapter delves into the multifaceted applications of HR analytics, including talent acquisition, workforce planning, performance management, and employee engagement. The narrative unfolds by examining how HR analytics enables organizations to move beyond traditional HR approaches, providing a data-driven framework for strategic decision-making. It explores case studies and practical examples to illustrate how analytics can enhance the effectiveness of HR functions, improve employee satisfaction, and contribute to organizational goals. Additionally, the chapter addresses the challenges associated with implementing HR analytics, such as data privacy concerns, the need for skilled analytics professionals, and ethical considerations. It provides insights into building a supportive infrastructure and fostering a culture of data literacy within the HR domain.

References

  1. Chaffey, D., & Ellis-Chadwick, F. (2012). Social media marketing. Pearson Education Limited.
  2. Kumar, N., & Rajan, P. (2018). Research on marketing strategy and firm performance: An analysis of the empirical evidence. Journal of Marketing, 82(6), 145-164.
  3. Gupta, S., & Lehmann, D. R. (2009). Marketing mix modelling: The effect of tactical marketing activities on business outcomes. Journal of Marketing Research, 46(3), 315-332.
  4. Bawa, S., & Shocker, A. D. (2018). Data-driven decision making: A review of recent developments in marketing research. Journal of Marketing Research, 55(4), 555-576.
  5. Jain, V., & Babbar, S. (2016). Big data analytics for business intelligence: Trends, opportunities, and challenges. International Journal of Advanced Research in Computer Science and Software Engineering, 5(3), 389-393.
  6. Kumari M, Patthey A and Anute N (2022) Search Engine Optimization (SEO) And Social Media Marketing Techniques And Its Impact As A Marketing Tool With Special Reference To Luxury Brands, International Journal of Research Publication and Reviews, Vol 3, Issue 7,ISSN 2582-7421, page no. 3913-3920.