Book Title: Indian Management Case Studies
Editors: Dr. Jasbir Kaur and Dr. Devyani Ingale
ISBN: 978-81-973428-4-4
Chapter: 5
DOI: https://doi.org/10.59646/imcsc5/192
Author: Dr. Amar Prabhakar Narkhede, Associate Professor, ISMS Sankalp Business School, Vadgaon, Pune, Maharashtra, India
Learning Objective:
This case study’s main learning goal is to examine Marico’s regional market marketing strategy, with an emphasis on how it connects and communicates with customers in a variety of linguistic and cultural contexts. Learners will learn how crucial it is for marketers to comprehend regional dialects and cultural quirks, as well as Marico’s methods for adjusting its advertising, merchandise, and messaging to suit local tastes. Learners will also investigate how Marico’s regional marketing strategies affect customer involvement, market penetration, and brand perception.