Book Title: Case Studies in Business Management
Editor: Dr. Nilesh Anute
ISBN: 978-81-979197-9-4
Chapter: 14
DOI: https://doi.org/10.59646/csc14/253
Author: Dr. Rohini Sawalkar, Associate Professor, School of Business, Dr. Vishwanath Karad MIT World Peace University, Pune, Maharashtra, India
Learning Objectives
This case study aims to explore the strategic initiatives and innovative approaches employed by the State Bank of India (SBI) to maintain its leadership position in the Indian banking sector. Learners will understand how SBI leverages technology, customer-centric strategies, and trust-building measures to enhance its service offerings, operational efficiency, and customer satisfaction. The study will also examine the impact of these strategies on SBI’s market positioning, financial performance, and overall growth.