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The Evolution of Marketing: From Traditional to Digital

Book Title: Emerging Trends in Commerce and Management

Editor:  Dr. Nilesh Anute

ISBN:  978-81-979197-7-0

Chapter: 1

DOI: https://doi.org/10.59646/emc1/255

Authors: 

Dr. Satish Pawar, Principal, Sangavi Keshri Arts and Commerce College, Chinchwad, Pune, Maharashtra, India.
Dr. Dheeraj Singh, Assistant Professor, Tilak Maharashtra Vidyapeeth, Vidyapeeth Bhavan, Gultekdi, Pune, Maharashtra, India.

Learning Objectives

The evolution of marketing from traditional methods to digital platforms has been marked by significant shifts driven by technological advancements and changing consumer behaviors. Initially, traditional marketing relied on physical media such as print advertisements, billboards, radio, and television to reach broad audiences. These methods, though effective in their time, were often limited in reach, engagement, and measurability. The advent of the internet and digital technologies revolutionized marketing strategies, offering unprecedented opportunities for targeted communication, real-time engagement, and detailed performance tracking. Digital marketing encompasses a variety of channels, including social media, email, search engines, and content marketing, allowing brands to connect with consumers on a more personal level. Key milestones in this transition include the rise of social media platforms, the development of sophisticated data analytics tools, and the growing importance of mobile marketing. Digital marketing’s ability to provide immediate feedback and precise metrics has transformed how companies approach their marketing efforts, making it easier to adjust strategies based on consumer behavior and preferences.  

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