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The Financial Impact of Rebranding Strategies of Velociti Motors in India

Book Title: Case Chronicles

Editors:  Prof. Dr. Shraddha S. Bhandwalkar, Dr. Deepali S. Ubale and Dr. Shubhada A. Athavale

ISBN:  978-81-980078-8-9

Chapter: 14

DOI: https://doi.org/10.59646/cc14/274

Authors: Ms. Mayuree D. Tawade and Mr. Yogesh S. Deshpande

Abstract

This case study explores the financial impact of rebranding strategies implemented by Velociti Motors in the Indian automotive market. Velociti Motors, a prominent player in the Indian automotive industry, undertook a comprehensive rebranding initiative to rejuvenate its market presence and realign its corporate image with evolving consumer preferences. The study examines the rationale behind the rebranding efforts, including shifts in market trends, competitive pressures, and the need for a refreshed brand identity. By utilizing financial metrics and performance indicators, the study assesses how the rebranding has influenced consumer perceptions, sales performance, and overall financial health. Additionally, the case study highlights the role of strategic marketing and brand management in achieving sustained financial growth. The findings provide valuable insights into the effectiveness of rebranding as a strategic tool for financial enhancement in a competitive market environment.
Keywords: Brand image, customer perception, rebranding, financial impact

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