Book Title: Indian Management Case Studies
Editors: Dr. Jasbir Kaur and Dr. Devyani Ingale
ISBN: 978-81-973428-4-4
Chapter: 3
DOI: https://doi.org/10.59646/imcsc3/192
Author: Dr. Archana Borde, Associate Professor, Symbiosis Skills and Professional University, Pune, Maharashtra, India
Learning Objective:
Understanding influencer marketing involves gaining a comprehensive insight into how leveraging influencers to promote products works, with a focus on its significance in the beauty industry. Well-crafted influencer marketing strategies, as demonstrated by Nykaa, can directly impact and boost sales by effectively reaching and persuading targeted audiences. To increase consumer engagement, it’s essential to discover methods for targeted influencer collaborations that resonate with specific audience segments. Nykaa’s approach shows how influencer marketing plays a crucial role in raising brand awareness and expanding reach by tapping into the influencer’s follower base.