Book Title: Indian Management Case Studies
Editors: Dr. Jasbir Kaur and Dr. Devyani Ingale
ISBN: 978-81-973428-4-4
Chapter: 13
DOI: https://doi.org/10.59646/imcsc13/192
Author: Prof. Dr. Yuvraj Lahoti, Professor, Vishwakarma University, Pune, Maharashtra, India
Learning Objective:
This case study aims to analyze the advertising strategies that propelled Sting to a dominant position in the Indian energy drink market. Learners will gain insights into the elements of successful ad campaigns, such as identifying the target audience, crafting compelling messages, and selecting appropriate media channels. The study will also highlight the importance of cultural relevance in advertising and how it can enhance the resonance of marketing messages with the intended audience. Additionally, the case study will explore Sting’s marketing initiatives and their role in boosting brand awareness, fostering customer engagement, and achieving significant market penetration. By examining Sting’s approach, learners will understand the multifaceted strategies that contribute to the success of advertising campaigns in competitive markets.