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Understanding the Digital Consumer: Insights and Trends

Book Title: Digital Bharat: Revolutionalizing landscape of corporate world

Editors: Dr. Jasbir Kaur and Mr. Deepak Tulsiram Patil

ISBN: 978-81-986047-1-2

Chapter: 9

DOI: https://doi.org/10.59646/dbc9/326

Author: Dr. Shailesh Tripathi

Abstract

The rapid advancement of digital technology has triggered a sea shift in consumer behavior, giving rise to the idea of the “digital consumer.” This comprehensive analysis delves into the characteristics, trends, and problems associated with digital consumers. By examining statistical data, case studies, and current research, this study aims to provide a complete understanding of how digitization impacts purchasing habits and the consequences for enterprises.

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