Blog

Book Title: Corporate Case Studies

Editors: Dr. Abhijit Pramod Chandratreya and Dr. G. Gopalakrishnan

ISBN: 978-81-986047-8-1

Chapter: 2

DOI: https://doi.org/10.59646/csc2/327

Author: Dr. Sweta Banerjee

Abstract

E-commerce has changed the way people shop, and one of the biggest retailers in the world, Walmart, has been trying to catch up to Amazon, the unrivaled leader in this field, by aggressively growing its online presence.  To fuel its expansion into online sales, Walmart has made use of its vast physical presence, strong logistical network, and cutting-edge technology.  Walmart has established itself as a strong rival to Amazon via its investments in digital transformation, omnichannel tactics, and acquisitions.  Included in this chapter are some of Walmart’s most important strategic projects, such as its use of AI in logistics, its marketplace development, and last-mile delivery options.  With the use of a statistical report, it also examines Walmart’s operational and financial performance.  Case studies illustrate how Walmart has improved its e-commerce operations via strategic alliances and successful initiatives.  Walmart still has to deal with things like changing customer tastes, supply chain interruptions, and fierce competition, even if it has been successful.  This chapter delves into these obstacles and explores potential future prospects for Walmart in the realm of online commerce.  Lastly, it offers important takeaways and questions for debate to encourage critical thinking about Walmart’s role in the online retail industry.

References

1. Basker, E. (2020). Walmart’s digital transformation: Competing with Amazon in the online retail market. Journal of Business Strategy, 41(2), 35-44.
2. Bhatia, R., & Jain, P. (2021). Walmart’s acquisition of Flipkart: A strategic move in global e-commerce. Global Business Review, 22(4), 112-125.
3. Brynjolfsson, E., Hu, Y., & Rahman, M. S. (2021). Competing in the age of AI: Walmart’s online retail strategy. Management Science, 67(5), 89-102.
4. Chatterjee, P., & Kumar, A. (2022). The impact of Walmart’s omnichannel approach on e-commerce competition. International Journal of Retail & Distribution Management, 50(7), 88-99.
5. Clement, J. (2023). Walmart vs. Amazon: A comparative analysis of e-commerce business models. Journal of Retailing, 99(3), 33-47.
6. Galloway, S. (2020). The great e-commerce war: Walmart, Amazon, and the fight for dominance. New York, NY: Penguin Random House.
7. Grewal, D., Roggeveen, A. L., & Nordfält, J. (2021). The future of retailing: Walmart’s digital innovations. Journal of Retailing and Consumer Services, 58, 101-112.
8. Gupta, R., & Mehta, S. (2023). Walmart’s fulfillment centers: Optimizing supply chains for online retail. Supply Chain Management Review, 34(2), 50-62.
9. Johnson, K. (2022). Walmart’s e-commerce expansion through partnerships and acquisitions. Business Horizons, 65(5), 102-115.
10. Lee, H., & Clark, P. (2021). Walmart+, Prime, and the battle for customer loyalty in online retail. Marketing Science, 40(4), 78-91.
11. Lewis, M., & Porter, M. (2023). Competitive advantage in digital retail: Walmart’s strategy against Amazon. Harvard Business Review, 101(6), 55-68.
12. Peterson, H. (2020). Walmart’s marketplace: Competing with third-party sellers and Amazon’s dominance. Journal of Consumer Marketing, 37(8), 22-35.
13. Sane S, Anute N, and Limbore N (2022) Taking Advantage of Consumer Ethnocentrism: A Potential Strategic Tool, Journal of Pharmaceutical Negative Results, Volume 13, Special Issue 9, Page no. 6905-6913.
14. Sharma, T., & Patel, R. (2022). The role of artificial intelligence in Walmart’s e-commerce growth. AI & Business Journal, 18(3), 110-122.
15. Wang, C. (2023). How Walmart uses data analytics to enhance customer experience in online retail. Journal of Business Analytics, 45(2), 99-108.
16. Zeng, D., & Huang, L. (2021). Walmart’s digital transformation: Lessons from Amazon’s market dominance. International Journal of E-Commerce Research, 28(4), 75-88.