Book Title: Case Studies in Business Management
Editor: Dr. Nilesh Anute
ISBN: 978-81-979197-9-4
Chapter: 11
DOI: https://doi.org/10.59646/csc11/253
Author: Sunil Kumar Suvvari, Information Technology Consultant, Pioneer Consulting Services LLC
Learning Objectives
This case study seeks to examine Zomato’s dynamic pricing approach, with a specific focus on the company’s utilisation of real-time data to optimise pricing. Learners will comprehend the significance of dynamic pricing in the food delivery sector, the technological and algorithmic foundations of this practice, and its effects on client contentment and business efficacy. The study will encompass elements including data acquisition, machine learning algorithms, customer categorization, and analysis of market demand.