Month: September 2026

Management

AI in Marketing, Finance & Digital Commerce

Title: AI, Innovation and Global Transformation: Interdisciplinary Perspectives on Technology, Business and Society Editors: Dr. J. Preetha, and Dr. Siddhartha Mehrotra ISBN: 978-81-69857-64-2 Chapter: 17 DOI: https://doi.org/10.59646/809/17 Authors: Ms. Siddhi

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