Book Title: Emerging Trends in Commerce and Management
Editor: Dr. Nilesh Anute
ISBN: 978-81-979197-7-0
Chapter: 10
DOI: https://doi.org/10.59646/emc10/255
Authors:
Mrs. Nilambari Moholkar, Associate Professor, Dr D Y Patil Institute of Management Studies, Akurdi, Pune, Maharashtra, India.
Dr. Mangalgouri S Patil, Associate Professor, Marathwada Mitra Mandal’s Institute of Management Education Research and Training ( IMERT), Pune, Maharashtra, India.
Learning Objectives
This book chapter aims to explore the multifaceted aspects of financial inclusion in India, examining both the challenges and opportunities presented by efforts to bring financial services to underserved populations. Learners will gain insights into the policies and initiatives undertaken by the government and financial institutions to promote financial inclusion, the barriers to achieving widespread financial access, and the potential socioeconomic impacts of successful financial inclusion. Additionally, the chapter will analyze the role of technology in facilitating financial inclusion and the future prospects for inclusive growth in India’s financial sector.
References
- Bulsara, H.P., Desai, H.A., Miniaoui, H., 2015. An exploratory study of consumer demeanor towards financial investment. Invest. Manag. Financ. Innovat. 12 (1), 124–133.
- Chawla, D., Joshi, H., 2021. Attitude as a mediator between antecedents of mobile banking adoption and user intention. Int. J. Bus. Excel. 24 (3), 321–339. https://doi. org/10.1504/ijbex.2021.115838.
- Chopra, A., Avhad, V., Jaju, S., 2021. Influencer marketing: An exploratory study to identify antecedents of consumer behavior of millennial. Bus. Perspect. Res. 9 (1), 77–91.
- Anute N, Bhandare P, and Umbarkar S (2022) Customers Perception about Neuromarketing Techniques Adopted by Multinational Corporations, Neuro Quantology , eISSN 1303-5150, Volume 20, Issue 9, Page 5344-5350.