Category: MBA

MBA

Predictive Analytics in Marketing: Forecasting Consumer Behavior with Big Data

Book Title: Advanced Studies in Multidisciplinary Research and Innovation (ASMRI) Chief Editors: Dr. Jagdish Kumar Sahu and Dr. Krishna Ashutoshbhai Vyas Associate Editors: Dr. N. Ramesh Chandra Srikanth

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MBA

Digital Financial Literacy and FinTech Adoption Among Rural Women Microfinance Borrowers in India: The Mediating Roles of Perceived Usefulness, Ease of Use, and Trust

Book Title: Shaping the Future: Innovation, Sustainability, and Inclusive Growth in a Globalized Economy Editors: Editors: Dr. Shanu Singh, and Dr. Yashmita Awasthi Student Editor: Krishna Singh Rawat

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MBA

Stablecoins vs Central Bank Digital Currencies (CBDCs): Implications for Monetary Policy and Financial Systems

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MBA

Decoding Digital Financial Inclusion for Sustainable Empowerment: The Roles of Government Initiatives and Financial Literacy in the Gig Economy

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MBA

Philanthropy Through Regulated Markets – Evaluating the Adoption Potential of India’s Social Stock Exchange

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MBA

Stimulus-Driven Consumer Behavior in Digital Branding

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MBA

Investment Perceptions and Behavioural Tendencies of Gen-Z Investors: A Study on Cryptocurrency Market and Equity Market

Book Title: Shaping the Future: Innovation, Sustainability, and Inclusive Growth in a Globalized Economy Editors: Editors: Dr. Shanu Singh, and Dr. Yashmita Awasthi Student Editor: Krishna Singh

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MBA

Sustainable Business Models in The Age of Climate Change

Book Title: Sustainable Innovation and Global Business Practices Editors: Dr. D. Kinslin, Dr. K.A. Janardhanan, Dr. M.C. Shibin Tad, and Dr. D. Deekshith ISBN: 978-81-69297-56-1 Chapter: 9 DOI: https://doi.org/10.59646/724/9 Author: Dr.

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MBA

The Role of Innovation Hubs in Business Development

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MBA

The Role of Venture Capital in Scaling New Businesses

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