Book Title: Digital Business and Intelligent Technologies
Editors: Dr. S. Fenin Samuel, Dr. D. Kinslin, Dr. S. Edmund Christopher, and Dr. J.S. Kishore
ISBN: 978-81-69297-52-3
Chapter: 3
DOI: https://doi.org/10.59646/723/3
Author: Dr. Lija P
Abstract
This chapter examines the growing influence of artificial intelligence (AI) on business management, exploring how AI is transforming operations, decision-making, and customer interactions. It starts by defining AI and its key applications in business, including machine learning, natural language processing, and robotic process automation (RPA). The chapter emphasizes how AI enhances efficiency, reduces costs, and improves accuracy in tasks such as data analysis, customer service, and supply chain management. It also explores the ethical considerations surrounding AI, such as bias in algorithms and the impact of automation on employment. The chapter highlights the challenges organizations face in integrating AI, including the need for data quality, talent shortages, and resistance to change. Finally, it looks at how AI is shaping the future of business management, with predictions on its role in workforce transformation, decision-making, and innovation.