Book Title: Digital Business and Intelligent Technologies
Editors: Dr. S. Fenin Samuel, Dr. D. Kinslin, Dr. S. Edmund Christopher, and Dr. J.S. Kishore
ISBN: 978-81-69297-52-3
Chapter: 8
DOI: https://doi.org/10.59646/723/8
Author: Dr. M.C. Shibin Tad
Abstract
This chapter examines the profound impact of e-commerce on traditional retail models, highlighting the shift in consumer shopping behavior and its implications for businesses. It begins by defining e-commerce and contrasting it with traditional retail, emphasizing the rise of online shopping as a dominant force in the marketplace. The chapter explores how e-commerce has transformed consumer expectations regarding convenience, pricing, and product availability. It discusses the challenges traditional retailers face, such as declining foot traffic, price competition, and the need for digital adaptation. Strategies for integrating e-commerce into existing business models, including omnichannel retailing and click-and-collect services, are highlighted. The chapter also presents case studies of traditional retailers that have successfully adapted to the e-commerce landscape, along with future trends in retail, such as direct-to-consumer brands and subscription services.