Book Title: Shaping the Future: Innovation, Sustainability, and Inclusive Growth in a Globalized Economy
Editors: Editors: Dr. Shanu Singh, and Dr. Yashmita Awasthi
Student Editor: Krishna Singh Rawat
ISBN: 978-93-7183-006-5
Chapter: 1
DOI: https://doi.org/10.59646/725/1
Author: Jayesh Sharma
Abstract
The investment has been drastically changed by the fast increase in the digital financial assets and landscape, especially among the younger investors who are more and more moving through a market, characterized by both new technologies and old systems. Cryptocurrencies such as Bitcoin and Ethereum have gained so much publicity because they have high pay-offs, technological innovation, and good web presence, whereas conventional equity investments remain and primary, the controlled flow of long-term wealth creation. As Generation Z investors more active players of these financial markets, it is necessary to know how they assess these two different assets classes, and to what degree.Their investment decisions are affected by behavioural factors, Gen-Z investors are uniquely characterised by heavy exposure to social, financial information on the internet, and online.