Book Title: Contemporary Trends in Management: Reshaping the Corporate World
Editors: Dr. Nilesh R. Berad and Dr. Jasbir Kaur
ISBN: 978-81-991591-9-8
Chapter: 6
DOI: https://doi.org/10.59646/ctm06/416
Author: Dr. Prajakta B Deshmukh
Abstract
Generative AI is increasingly reshaping corporate decision-making processes, offering companies novel ways to enhance efficiency, creativity, and data-driven insights. This chapter explores how organizations leverage generative AI technologies to improve strategic decisions, streamline operations, and foster innovation. By automating complex tasks, generating content, and simulating various business scenarios, generative AI empowers businesses to make more informed, agile, and impactful decisions. However, its integration into decision-making frameworks raises ethical, operational, and regulatory challenges that need to be addressed to fully realize its potential. Ethical considerations such as data privacy, algorithmic bias, and the transparency of AI-generated decisions are crucial when integrating these tools into corporate strategies. In addition, the chapter discusses the role of human leadership in overseeing AI-driven decisions to ensure accountability and alignment with organizational values. Through case studies and real-world examples, the chapter highlights the opportunities and risks associated with generative AI in corporate decision-making, offering practical insights for businesses navigating this technological transformation.
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