
Global Marketing and Brand Strategy: Positioning, Segmentation, and Targeting in International Markets
Book Title: International Business Strategies: A Comprehensive Guide for Global Leaders Editors: Dr. Uzma Tanveer Momin and Dr. Priyanshu Kumar Singh ISBN: 978-81-991591-5-0 Chapter: 9 DOI: https://doi.org/10.59646/ibs9/441 Author: Dr. Bhaumik Nayak
